
Predictive Sales Analytics (Next Best Action)
Gross profit margin up 35% within three months.
With tens of thousands of B2B customers, no sales team can read that pattern manually, so the quiet churn goes unnoticed until it shows up in the numbers. We built an automated recency-frequency-monetary model over Spandex's Salesforce data that predicts each customer's next purchase and prompts the right approach at the right time.
Spandex

